Japan’s Largest Trade Fair for Sales Promotional Products
The IPI is held semi-annually each Spring and Autumn at Tokyo Big Sight [TOKYO, JAPAN], The show hosts 230 exhibiting companies, mainly manufactures and trading firms, and attracts approximately 50,000 buyers, such as corporate user, sales promotion agency, advertising agency, department store (institutional customer section) and wholesale/retail, making the IPI the nation’s largest trade fair specialized in the sales promotional products and marketing.
Trade Fair with the emphasis on making deals
As the show opens exclusively for trade buyers, the general public is not admitted. With admission being restricted to specialist buyers, business negotiation becomes more efficient and fruitful.
In visitor survey conducted during the last IPI, in reply to a questionnaire“Are you thinking of making deals with some of the companies at the Show?, 31.9% said “Yes” while 50.9% replied “yes, we ‘re looking into it” as shown in the pie graph. Thus more than 80% of the visitors found the products they’ve been looking for or worth taking a looking at.
A wide range of the targeted exhibits
Let alone premium and novelty products, the targeted exhibits are varied such as over-the-counter decorative signage/display related, gift certificates, intangible merchandise, printing services, digital premium, etc. it is not too much to say that everything related to sales motion is here for the exhibits.
Mobilizing visitors
Visitors to the 55th IPI totaled 54,871. The Show brings together advertising agencies involved in premium incentive marketing, sales promotion agents, corporate’s sales promotion executives, department store and bulk-sales outlet, corporates' institutional customer section, direct gift sellers and other influential buyers.
The very powerful visitors promotion put in by the Show Organizer draws a line between IPI and other shows.
The Organizer sends out more than 300,000 invitation cards. On top of that, some 100,000 invitations are dispatched by exhibitors. Thus, a total of 400,000 invitations is actually sent out by post. This can have a big effect on visitor numbers and must certainly be a huge incetive for exhibiting companies.
PR and Publicity
Business Guide-Sha Inc. places announcements in more than 50 types of publications such as general and related trade newspapers, magazines, home pages and many other mass media, engaging in broad-based informative and publicising activities. Approximately 50,000 Visitors Attracted.
Show Services
When you participate in IPI, you are offered the following services by the organizer before, during and after the show:
■ Hotel booking service
■ Freight forwarding service
■ Translation and Interpreter arrangement
■ Business background data

Exhibitors may feel uneasiness in dealing with new customers.
In order to ease the minds of Exhibitors, the organizer offers buyer's background.